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Trade show marketing is one of the most important offline marketing, you can get many customers if you do it well. Sometime, it will better than internet marketing, no matter how good your web site performance is. Here is 4 tips for a successful trade show.
Decorate your trade show booth well
To enhance your brand, you must decorate your booths with some tooth, such as table skirts with the company logo and use some banner stands, which let people know your company when they first to come. Besides, you may also need the Pipe and Drape to decorate your booth.
Food and Drink
Something as simple as sitting a water cooler at the entrance to your trade show booths can entice people to stop by and see what you have to offer. You can also set out a dish of candy or other snacks, with a strategically placed pile of business cards and sign-up sheets right next to it.
Newsletter Offers
Provide a sign-up sheet for visitors who want to get more information. Offer to send those who sign up a special newsletter or information on additional products or services. Some trade show attendees might be pressed for time, yet still interested in what your company has to offer. Give those prospective clients an easy way to get more information.
Videos and Entertainment
Providing demonstrations, video displays and other entertainment is one way to draw others to your trade show booth. Drawing a crowd is important at a trade show, since others passing by will see the large crowd gathered at your booth and stop by to see what all the excitement is about. Once you have the attention of those visitors, you can introduce them to the products and services your firm has to offer.
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Gold Investment is the lowest tax investment in the world, you can consider to invest your money to the gold market, such as buy gold bullion. There are 3 advantages of Gold Investment as follow:
Easy to transfer the property rights
There is no registration system obstruction for gold bullion transfer, which is different from housing, stocktransfer, should be procedures for transfer. If you intend to a house and a piece of goldto give to their children, you will find that the gold transfer easily, so children can beremoved, but the house would have racked much. From this, the liquidity of these assetsare not so superior to gold.
The best guaranty in the world
Gold bullion is an internationally recognized items, so it is easy to be accept by the buyer, bank or pawn shops will give gold more than 90% of short-termloans. However, for the housing mortgage, it will not exceeding 70% of the value of property assessment.
Gold market will not be controlled
The stock market may be controlled in any region; but the gold market will not happen this, because the gold market is a global investment market, in reality, not a single consortium or country has the strength of the gold market manipulation . The gold investors will get a lot ofinvestment protection as gold market is a clarity and effective market.
On conclusion, buy bullion is one of the best investment that you should consider.
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We always talk about Internet Markent, in fact, offline Marketing is also important. Many traditional companys build their brand and sell their products by Trade show displays. Trade show marketing is a very important marketing way for company especially export trading company for develop their bussiness. 阅读全文…
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最近一直在对外贸电子商务进行研究，在国内做淘宝客、开淘宝店赚钱太慢了，毕竟赚人民币不如赚美金来得快。前几天QQ上加了个朋友，聊起他做外贸电子商务的经历：
去年大学毕业后，朋友一直没有找到满意的工作，仗着外语还可以（过了6级），在他的一个朋友的带动下开始尝试开始了Ebay生活。主要是靠外贸尾单，且由于所卖产品价格便宜，质量不错，每月销量也逐渐稳定在了2000美金左右，看来挺不错的。
生意到了一定程度了，自然想做得更大。由于，外贸外贸尾单限制太多且不稳定，所以朋友选择了厂家打版生产，打版生产往往有最小数量要求，导致资金占用和库存压力大大增加。而Ebay对于多件商品刊登有着严格的规定和高昂的费用，所以难以一下消除库存，而选择转战B2B平台，作为个人卖家，朋友更没有资源和经验。库存和资金问题成为了困扰朋友外贸生意发展的最大问题，想必这也是广大C2C卖家想进一步发展壮大会遇到的问题。
正当困惑之时，朋友偶然在Facebook上发现了GroupBuyer这项应用（Application），是一个简单的团购电子商务平台应用，并通过这项应用找到其官方网站，网站主要提供团购（group buying）服务。通过朋友几天的深入了解，发现GroupBuyer的使用方法基本上和Ebay一样，支付工具用的是Paypal，非常容易上手。
作为一个外贸团购平台，朋友说，GroupBuyer最大的优点就是不用像EBAY那样收取商品刊登费用，它只收取交易提成费用。此外，GroupBuyer还有一大特点是其团购价格阶梯概念，卖家一次可以发布几十件同样的产品，然后可以针对在一定时间内报名购买这件产品的人数设定不同的价格，比如，10人以下报名时价格是$10，10人到20人报名价格是$8，20-30人报名价格是$5等等。一定时间内参加的人越多，每个人获得的价格越便宜。这个功能特别适合那些想进一步拓展生意的个人外贸C2C卖主，迎合了他们的“批发”概念。
此外，groupbuyer还有一大特点就是其Web2.0的分享功能，这个网站给每一件商品都提供了一些方便的分享按钮，可以让买家方便快速的把商品分享到Facebook，Twitter，Digg等国外常用的网站上，而如果这个买家在这些网站上有很多好友的话，是很容易被传播开去的，朋友！也就是说只要商品足够好，就能够快速聚集大量的潜在买家来参加这个团购。
当了解到GroupBuyer的这些优点后，朋友发布了几个一直积压的库存款式，初步形成了自己的团购店铺。结构朋友发布12天后，完成团购，共37人买了50多件商品，而在这个过程中朋友基本上没怎么做推广，轻轻松松地就把商品卖出去了，不过前提是朋友的商品足够便宜和足够吸引人！
朋友说不用推广轻松把商品卖出去主要靠的是社会化营销，真正的口碑相传。据说Facebook上每个老外平均有上百个好友，每个老外参加团购他的朋友们都会知道，如果他的朋友们中有人也参加团购，他的朋友的朋友也会知道（Twitter也能起到类似的传播效果）……。典型的一传十，十传百呀！
不过在随后的使用中朋友发现，并不是所有的产品都可以顺利的完成团购，成交率并没有期望中那么高，朋友认为这是因为GroupBuyer的知名度还不高，有些推广工作尚待加强的缘故吧，当然，产品是否吸引人我想也很重要。不管怎么说， GroupBuyer的确帮朋友做成了几笔团购，多少减轻了一些库存压力。Ebay呢？朋友也在做，这一块也是不能丢掉的——收益比较稳定。GroupBuyer又不太用操心（拉客户，宣传的问题，基本总会有积极的买家帮你解决掉）。朋友说：反正不成交不收费，多一个渠道总是多一个选择啊。
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